why it works
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Having worked with business leaders at major brands and alongside many SME leaders, we know how frustrating it can be to spend your time and money on developing business strategies that for some reason are not implemented. In a nutshell, Strategy Activator™ helps your team leaders to optimise ROI by embedding The CAFE™ Framework.
Malcolm Ferguson
As a qualified coach and experienced facilitator, Malcolm works with executives and their teams to unlock potential and activate strategy, delivering measurable ROI. Consistent results come from a combination of clarity, accountability, focus and energy.
Five years conducting commercial feasibility studies, eight years building small businesses, and then seven years developing leaders in some of South Africa’s biggest brands (retail, construction, technology and financial services) have given Malcolm an appreciation for the significant challenges executives face in getting their teams to pull together, and the temptations those teams face, juggling priorities in the midst of diverse backgrounds and values.
Zipporah Maubane
Zipporah is a highly experienced marketing and communications executive with a proven record of leading teams in developing and implementing campaigns for various brands with measurable return on investment.
She has worked with many brands to deliver significant shifts in positioning brands, managing crisis communications, building relationships with investors, analysts, and stakeholders. Zipporah has over 26 years’ experience working in challenging roles in SA, Rest of Africa and the UK in the technology, FMCG, petrochemical, freight and logistics, broadcast, and public sectors. Her other capabilities include being able to provide direction and guidance on complex projects to teams across multiple geographies and galvanize them across a single brand intention. She is calm, creative, connects easily with others and has a proven track record of solving issues posing reputational damage through sophisticated engagement with stakeholders at various levels.
